New and Updated Course Descriptions

COM 101 - Introduction to Mass Media

3 Credits

An introduction to the methods of mass communication. Examines the history and development of American mass media, media support industries and the composition of mass audiences. Explores the roles of mass media in society, media consumption habits and media influence. Investigates the power of economics, law and ethics on media messages and media industries.

New SUNY General Education:
SUNY - Humanities

MCC General Education: MCC-AH - Arts and Humanities (MAH)

Course Learning Outcomes
1.Explain mass communication theories.
2.Discuss the historical development of mass media industries.
3.Evaluate the growth of media support industries and technologies.
4.Identify key individuals who contributed to the evolution of mass communication.
5.Analyze target audiences using demographics and psychographics.
6.Evaluate the combined impact of regulatory and economic forces on media systems.
7.Compare the American media system with global media systems.
8.Analyze the roles mass media play in consumers' daily lives.
9.Examine how media influence shapes societal beliefs and behaviors.
10.Evaluate media responsibility through the lens of ethical frameworks.

Course Offered Fall, Spring